impactful messaging that continually connects

As consumers we have individual needs but we are also research-obsessed and have little patience. If the content doesn’t meet our needs, then we leave that page fast. Simply “being where the customers are” using generic content is not enough.

Sharing the same message in the same format everywhere online ignores the strengths found in each channel. This build-once-stick-everywhere content fails to engage your audience because it fails to meet expectations. Good content should supplement your customers’ online journey by providing relevant information at each touchpoint.

Content marketing must be holistic, data-informed, and consistently delivered. We’ll help you keep up with the shifts in consumer behaviors, needs, and beliefs that will help you unlock fresh insights to drive your business. Maintaining a consistent delivery of quality, on-target content across channels is critical on multiple levels. This pattern delvers strong signals to consumers and search engines that your brand is engaged, fresh, relevant, and authoritative.

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Scheduling

We bring order to the scheduling chaos and quality to your content releases. Publishing enough relevant, engaging content is where most companies fail. Pages, posts, downloads, emails, videos, playlists, streams, etc. are how you elevate your online reputation. Your brand comes alive and momentum is built. We assure that the right content goes to the right channels at the right time. Then we measure results.

 

We make sure to craft messages that build off one another for a larger impact while segmenting into funnels that take advantage of the momentum. Timing and velocity align with the right automation rules to fuel your content engine.

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Channel Strategy

All channels and platforms have their strengths. Each works together to directly and indirectly impact the business.

 

They are used by your audience for specific purposes. That’s why we align your content to the proper channel, the targeted audience and their journey touchpoint. People have different expectations on LinkedIn vs. Instagram vs. your brand website. Time of day on a channel matters. Your content and performance analysis must reflect these nuances.

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video

Video supplements your content and expands your reach. Every business should be leaning into video and finding their stride. Especially now that the barrier to entry is so low. Today it’s more of a question about strategy rather than production costs.

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editorial & messaging

A well-crafted message that resonates is becoming a lost art form in the age of Twitter and Instagram.  This means the written word has greater impact and weight, and demands a higher degree of curation. While authenticity in messaging through informal dialogue is meaningful, it can become toxic if over-done. Airfoil’s foundations in communications serve you well here.

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design & interaction

Visual assets, styling, and interactive flow are critical to reinforcing content and drawing attention to what’s important to your business. Many times, digital experiences and visuals can be over-designed with a goal of encouraging brand exploration. But this often sacrifices conversion goals. Airfoil strikes the right balance between aesthetic and ROI.

LET’S GET ENGAGED

LET’S GET ENGAGED